What we are doing
TRAINING VIDEO
If you're involved in training groups of people, or communicating within large organizations, you know how frustrating it is telling the same message over and over. Everyone hears a slightly different version. A video can save you from repeating yourself, make sure that everyone gets the same message, and is also much easier for people to absorb and remember.
Capturing a speaker’s presentations for the purpose of sharing information among associates is a wonderful way of communicating with and motivating personnel . Whether its an inspirational video outlining the President’s vision for the company, a division manager's plan and appeal for achieving excellence among associates or the sales department's up-coming campaign - you can trust American Video Productions to deliver an affordable and high-quality video presentation.
MARKETING
Commissioning a video makes most people think of crews, cameras, boom microphones, and more importantly - budgets running into the hundreds of thousands of dollars. American Video Productions believe in producing high quality, effective and affordable videos to suit most budgets.
We have produced a wide variety of video projects on different subjects and for different purposes. If you're looking for ways to brighten up your business communications and reach the world with information about your products and services you should seriously consider a marketing/promotional video. Sending a video out to potential customers brings your product or service straight to their office or home.
SPECIAL EVENTS
If you plan an wedding event or just wedding ceremony, don't let your hard work be just for one day. A video captures the knowledge and expertise which was shared at your wedding, allows it to be shown to your friends and relatives and kept all the memories of your special day for future generation and just to remember how it was it those days .
The cost of a wedding video will depend on package you choose. Generally, the less your wedding day - the less your expenses. But we can assure you that it doesn't matter how much you're paying. We have a all necessary equipment and our professional wedding videographer will film your wedding video with high quality camera to capture the best footages possible.
Your wedding film is a powerful way to draw the candid emotions and memorize people who mean a lot for you and your family as well as their emotions and reaction during the wedding day.
If you organize special events or conferences, and you are looking for new ways to increase your success, then video could be the way forward. A video of your event could help increase your profits, boost attendance, raise your profile, create a prestigious image, or pass on knowledge and expertise to far more people than were able to attend.
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When you work with us you can feel confident that things will run smoothly and your video will be a success.
We pay particular attention to detailed planning, making sure that we know exactly what you're looking for and what the aim of your video project is. By planning everything in detail in advance, you can be confident that on the day of the event we will work quietly behind the scenes, allowing you to get on with making your event or conference a success. |
WHY VIDEO IS AN IMPORTANT TOOL FOR YOUR SMALL BUSINESS WEBSITE
I don’t know anyone who uses the yellow pages anymore. When I need to find a store, restaurant, or any other business I search for one through Google and then I check out their website. The website is the most important marketing tool that a small business has for connecting with potential customers. If you don’t have one then people won’t know you exist and if your address is down then people are going to think that you went out of business.
Your website will create the first impression that people have about your business so it is important to make it unique and different from your competitors. If you make your site better in terms of design, content, and quality then you will be perceived as a better company. One very effective way to achieve this needed level of high quality is to feature original videos that are unique to your brand.
Product Videos
They are lots of ways to use web videos to promote your business. But probably the most important use is Product Showcases and Demonstrations. This is your chance to show your customer base what you have and why it is the best. And these types of videos are great promotion tools for any business.
A restaurant could give a tour of its kitchen with its executive chef showing us how they use the best ingredients to make their entrees. A self-storage company could give a tour of its locations to demonstrate their secure and safe units that are easy to access. And a dog daycare can show us the great day that’s in store for your pet. Think of these videos as mini-commercials. They're the sales tool on the website that causes the customer to go from browsing to picking up the phone.
Tell Your Story
Your ‘About Us’ page presents another great opportunity for the video to connect with customers. Everyone loves a good story so why not tell the story of your business? Tell everyone how you got the idea, why this is your passion, and what exactly makes your products great.
Vlogs
Blogs have become extremely important over the past year thanks to their ability to influence Search Engine Optimization. For those of you who don’t know, part of how Google ranks a website is by how often it is updated with new content. And a blog is an easy way to add something new every week. But the hard part is consistently creating content and this is where video presents a great solution. Turn your blog into a vlog. Shoot a few, simple videos in one day and then post a new one every week. Video allows you to show instead of telling plus it’s fast and easy to make.
Production Quality
Every month in the U.S. 25 billion videos are watched over the internet. That’s billions, not millions. Video has become part of everyone’s normal life and there is a lot of media competing for attention. If you want to produce a video to promote your business then it needs to have the same production values as the stuff that’s seen on mainstream TV. If your video has poor production quality then it will stick out as poorly made and that will create negative impressions about your business.
You don’t need to spend a lot of money to have great production values. You just need to be smart when you’re producing it. For example, use an HD camera and don’t rely on the camera’s mic to capture good sound (it won’t). Use professional audio gear or better yet, have an audio technician record the sound. Seriously, the bad sound is the most common mistake in low-budget video production and it is something that audiences will not forgive.
Other ways to get great production values are to decorate your set (no bare walls or clutter) and use lighting to make the image look the best it can be.
Getting Seen
Your videos are made to enhance and complement your company’s website, but that’s not the only place where they have to live. YouTube and other sites allow users to post videos for free. Metadata in the description of the videos makes it searchable and that allows viewers to discover your company, which will drive more traffic to your site.
One More Benefit
I briefly mentioned Search Engine Optimization when I talked about blogs before. SEO has become very important in marketing because everyone wants their business’s website to be one of the first ones that come up in a Google search. One factor that Google uses to rank your relevance is the amount of time people spend on your website.
When someone is on your site for less than 30 seconds Google interprets that the person did not find what they wanted in this search result and your page gets knocked down the ladder. Videos not only offer a platform for customers to engage with but they also can keep people on your page for a few minutes. This will help you increase your SEO which will give your page a higher ranking that increases traffic and eventually sales.
Your website will create the first impression that people have about your business so it is important to make it unique and different from your competitors. If you make your site better in terms of design, content, and quality then you will be perceived as a better company. One very effective way to achieve this needed level of high quality is to feature original videos that are unique to your brand.
Product Videos
They are lots of ways to use web videos to promote your business. But probably the most important use is Product Showcases and Demonstrations. This is your chance to show your customer base what you have and why it is the best. And these types of videos are great promotion tools for any business.
A restaurant could give a tour of its kitchen with its executive chef showing us how they use the best ingredients to make their entrees. A self-storage company could give a tour of its locations to demonstrate their secure and safe units that are easy to access. And a dog daycare can show us the great day that’s in store for your pet. Think of these videos as mini-commercials. They're the sales tool on the website that causes the customer to go from browsing to picking up the phone.
Tell Your Story
Your ‘About Us’ page presents another great opportunity for the video to connect with customers. Everyone loves a good story so why not tell the story of your business? Tell everyone how you got the idea, why this is your passion, and what exactly makes your products great.
Vlogs
Blogs have become extremely important over the past year thanks to their ability to influence Search Engine Optimization. For those of you who don’t know, part of how Google ranks a website is by how often it is updated with new content. And a blog is an easy way to add something new every week. But the hard part is consistently creating content and this is where video presents a great solution. Turn your blog into a vlog. Shoot a few, simple videos in one day and then post a new one every week. Video allows you to show instead of telling plus it’s fast and easy to make.
Production Quality
Every month in the U.S. 25 billion videos are watched over the internet. That’s billions, not millions. Video has become part of everyone’s normal life and there is a lot of media competing for attention. If you want to produce a video to promote your business then it needs to have the same production values as the stuff that’s seen on mainstream TV. If your video has poor production quality then it will stick out as poorly made and that will create negative impressions about your business.
You don’t need to spend a lot of money to have great production values. You just need to be smart when you’re producing it. For example, use an HD camera and don’t rely on the camera’s mic to capture good sound (it won’t). Use professional audio gear or better yet, have an audio technician record the sound. Seriously, the bad sound is the most common mistake in low-budget video production and it is something that audiences will not forgive.
Other ways to get great production values are to decorate your set (no bare walls or clutter) and use lighting to make the image look the best it can be.
Getting Seen
Your videos are made to enhance and complement your company’s website, but that’s not the only place where they have to live. YouTube and other sites allow users to post videos for free. Metadata in the description of the videos makes it searchable and that allows viewers to discover your company, which will drive more traffic to your site.
One More Benefit
I briefly mentioned Search Engine Optimization when I talked about blogs before. SEO has become very important in marketing because everyone wants their business’s website to be one of the first ones that come up in a Google search. One factor that Google uses to rank your relevance is the amount of time people spend on your website.
When someone is on your site for less than 30 seconds Google interprets that the person did not find what they wanted in this search result and your page gets knocked down the ladder. Videos not only offer a platform for customers to engage with but they also can keep people on your page for a few minutes. This will help you increase your SEO which will give your page a higher ranking that increases traffic and eventually sales.
About.
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What is ArtClip Media Production
We are Canadian Video and Photo Production Company Location Toronto, Canada |
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Contact |
Please, contact us if you have any questions.
